Them as in the 16 Rules of Success from Bob Parsons.
I didn't realize that I was familiar with Bob Parsons until stumbling onto those maxims and googling the author. I used some of his Parsons Technology software back in the 90s. He started that company in his basement in 1982 and sold out to Intuit (Quicken) for $62 million 14 years later. He then went on to found Godaddy.
You can definitely call him an achiever.